About Cameron Silver, founder and co-owner Decades
Since Cameron Silver opened the doors of Decades in 1997, the dress code in Los Angeles has irrevocably changed due – in large part – to Silver exhorting his frequently-photographed, trendsetting clientele to “dress up!” He is widely recognized for his impact on runway trends from fashion’s new generation of designers in New York and Paris to the way a constellation of Hollywood’s brightest appear on the red carpet. “I think of fashion, of dressing, as art. I’m not about disposable shopping. Even my day wear is glamour,” Silver says.
With the new guard of so many heritage houses from New York to Milan seeking inspiration at Decades, it is hardly surprising Silver is frequently tapped both as public emissary and secret weapon to consult on everything from re-imagining a brand’s identity to navigating its global launch. He has served as an official ambassador for Pringle and Boucheron. As creative consultant to Azzaro, Silver collaborated with the once-languishing Paris house’s new creative director Vanessa Seward on design, research, and development, as well as initiating and maintaining the brand’s role in celebrity dressing.
More recently, he acted as creative consultant for the global launch of Samsonite’s iconic Fashionaire collection and curated the MOCA exhibition, The Total Look: The Creative Collaboration between Rudi Gernreich, Peggy Moffitt, and William Claxton. In Fall 2011, Silver showcased his flair for accessory design via the launch of The Haskell for Decades “Uptown/Downtown” collection, his collaboration with jewelry maven Miriam Haskell. Partnering with Modern Vintage, Silver co-designed a collection of statement footwear inspired by the 50’s, 60’s, 70’s and 80’s, slated for arrival in stores in March 2012.
Named one of Time magazine’s “25 Most Influential Names and Faces in Fashion” in 2002, Silver is a favorite pundit on E! Entertainment, the Style Network and “Fashion File.” Pulling looks from Decades’ deep closets, he styles celebrities for major red carpet awards appearances like the Golden Globes, Independent Spirit Awards and the Academy Awards. He has also written about luxury, from shopping to travel to his front row perch at the haute couture presentations, for Harpers Bazaar (UK), C Magazine, Departures, Style.com, and others. Silver recently narrated the Versailles 1973 documentary about the restoration event at the famed French palace that became the fashion showdown that firmly established American sportswear.
Silver’s passion for good design extends beyond the realm of fashion. He was among the first to recognize the disappearing architectural legacy of Los Angeles’ great modernist homes, and scooped up a crumbling hillside 1930 treasure by icon R.M. Schindler which he spent eight years meticulously restoring. The L.A. Conservancy awarded the efforts, the house was landmarked, and it has appeared on the covers of shelter magazines and in several books. In January 2012, The Art of Elysium recognized Silver as the year’s Visionary and creative force behind their Heaven gala.
Today, with more than a decade of Decades under his alligator belt, Silver is wrapping up a coffee table book for Bloomsbury showcasing an unexpected compilation of the most significant 20th century fashions, as well as many of the celebrities he collaborated with over the years. The book is slated for release in 2012.
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